Fulfillment Models at a Glance
| Model | What It Means | Typical Tradeoff |
|---|---|---|
| FBA | Amazon fulfills from FC network. | Higher fulfillment stack, stronger delivery promise. |
| Easy Ship | Seller stores inventory, Amazon pickup/delivery. | Lower warehouse dependency, variable shipping economics. |
| MFN / Self Ship | Seller manages dispatch via own courier setup. | Operational control, no Amazon weight-handling fee. |
| Seller Flex | Amazon-like experience from seller facility. | Tech/program fee + operational readiness needed. |
Pros and Cons Snapshot
- FBA: strong conversion, but can become fee-heavy for low ASP products.
- Easy Ship: good middle path for many catalogs.
- MFN/Self Ship: better for selected zones or shipping partners, but CX risk is on seller.
- Seller Flex: valuable at scale, but process maturity is required.
See Which Channel Improves Take-Home
Run the same SKU across channels and compare margin impact.
Open Fee Calculator